speech Robert M. White President, National Academy of Engineering drug approval, or warnings of weather conditions. Our This session on the public communication of weather everyday life is guided by the same applications of and climate information and the resulting public under- technology. Information and biotechnologies are at standing gives us a long overdue opportunity to exam- the leading edge in transforming society, and their use ine a vital question about the interaction of science and is being shaped by public understanding of their utility society. In this process the public media—the press, and implications. television, and radio—are partners with the scientific A quantum leap in the public fascination with the and technical community. We observe, interpret, and power of science and technology and the willingness forecast natural and man-made processes phenom- to support massive government funding traces back a ena, but except for a few instances, it is the media that half-century to their role in World War II. The conduct give us access to the public, and their representatives have a substantial role in inter- preting what we tell them. The In this process the public media—the press, television, and question this morning is, How radio—are partners
Bulletin of the American Meteorological Society – American Meteorological Society
Published: Mar 1, 1994
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