45 BEACON

45 BEACON w V LETTER FROM HEADQUARTERS ENCOURAGIN G SCIENTIFIC LITERACY he mission of the American Meteorological So- designed t o establish standards and encourage profes- ciety is t o advance and promote the atmospheric sionalism in television meteorology. More than I 300 Tand related sciences and their applications. The individuals have been granted the AMS Television Seal AMS is interdisciplinary in scope and encompasses a of Approval since the program's inception. As the broad spectrum of applied and theoretical scientific dis- weather segment of local news programming has be- ciplines, including meteorology, climatology, oceanog- come the principal reason cited by viewers for choos- raphy, hydrology, computer science, and engineering. ing a particular channel, the sealholders have become Their common thread is that the atmosphere is the a powerfully effective means of enhancing the public's central focus of these activities. understanding of weather and climate science. A major component of "promoting" is enhancing The next major step was the development of a K - the understanding by laypersons of the atmosphere, 12 Education Program, beginning in the late 1980s. oceans, lakes, rivers, streams, and land surfaces, and Aimed at improving the understanding of school chil- how they interact to generate weather http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Bulletin of the American Meteorological Society American Meteorological Society

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Publisher
American Meteorological Society
Copyright
Copyright © American Meteorological Society
ISSN
1520-0477
D.O.I.
10.1175/1520-0477-85.4.615
Publisher site
See Article on Publisher Site

Abstract

w V LETTER FROM HEADQUARTERS ENCOURAGIN G SCIENTIFIC LITERACY he mission of the American Meteorological So- designed t o establish standards and encourage profes- ciety is t o advance and promote the atmospheric sionalism in television meteorology. More than I 300 Tand related sciences and their applications. The individuals have been granted the AMS Television Seal AMS is interdisciplinary in scope and encompasses a of Approval since the program's inception. As the broad spectrum of applied and theoretical scientific dis- weather segment of local news programming has be- ciplines, including meteorology, climatology, oceanog- come the principal reason cited by viewers for choos- raphy, hydrology, computer science, and engineering. ing a particular channel, the sealholders have become Their common thread is that the atmosphere is the a powerfully effective means of enhancing the public's central focus of these activities. understanding of weather and climate science. A major component of "promoting" is enhancing The next major step was the development of a K - the understanding by laypersons of the atmosphere, 12 Education Program, beginning in the late 1980s. oceans, lakes, rivers, streams, and land surfaces, and Aimed at improving the understanding of school chil- how they interact to generate weather

Journal

Bulletin of the American Meteorological SocietyAmerican Meteorological Society

Published: Apr 1, 2004

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