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- Publisher
- American Psychological Association
- Copyright
- Copyright © 1952 American Psychological Association
- ISSN
- 0033-2909
- eISSN
- 1939-1455
- DOI
- 10.1037/h0055737
- Publisher site
- See Article on Publisher Site
Abstract
"The first portion of this paper describes a behavioral conception of the sign-process as developed from a general mediation theory of learning. The remainder is concerned with the problem of measuring meaning . . . . The development of a semantic differential as a general method of measuring meaning is described. It involves (a) the use of factor analysis to determine the number and nature of factors entering into semantic description and judgment, and (b) the selection of a set of specific scales corresponding to these factors." 118-item bibliography.
Journal
Psychological Bulletin – American Psychological Association
Published: May 1, 1952