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Dove-hawk placements in the 1968 election: Application of social judgment and balance theories

Dove-hawk placements in the 1968 election: Application of social judgment and balance theories Analyzed data obtained from a nationwide probability sample of 1,673 adults in a 1968 presidential election study by P. Converse et al to determine whether social judgment theory and balance theory could help to account for variations in the estimates of policy positions taken by candidates in the election. It was found that Ss tended to assimilate the position of their preferred candidate toward their own position on the Vietnam issue, but perception of the nonpreferred candidate was unrelated to their own position. This Own Position * Candidate Preference interaction held up when Ss who gave a high rating to their nonpreferred candidate or a low rating to their preferred candidate were excluded and when education was controlled. Assimilation of S's preferred candidate was directly associated with involvement in the issue. The only evidence of a contrast effect occurred among the highly involved Humphrey voters who placed Wallace. (21 ref) http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Personality and Social Psychology American Psychological Association

Dove-hawk placements in the 1968 election: Application of social judgment and balance theories

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Publisher
American Psychological Association
Copyright
Copyright © 1974 American Psychological Association
ISSN
0022-3514
eISSN
1939-1315
DOI
10.1037/h0036631
Publisher site
See Article on Publisher Site

Abstract

Analyzed data obtained from a nationwide probability sample of 1,673 adults in a 1968 presidential election study by P. Converse et al to determine whether social judgment theory and balance theory could help to account for variations in the estimates of policy positions taken by candidates in the election. It was found that Ss tended to assimilate the position of their preferred candidate toward their own position on the Vietnam issue, but perception of the nonpreferred candidate was unrelated to their own position. This Own Position * Candidate Preference interaction held up when Ss who gave a high rating to their nonpreferred candidate or a low rating to their preferred candidate were excluded and when education was controlled. Assimilation of S's preferred candidate was directly associated with involvement in the issue. The only evidence of a contrast effect occurred among the highly involved Humphrey voters who placed Wallace. (21 ref)

Journal

Journal of Personality and Social Psychology – American Psychological Association

Published: May 1, 1974

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