Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Component processes in risky decision making

Component processes in risky decision making Conducted 2 experiments with 12 paid female undergraduates and 26 undergraduates receiving course credit, respectively. The Ss judged the subjective worth of bets defined entirely by verbal phrases such as "somewhat unlikely to win sandals." A theory of information integration predicts that the subjective values of probability and payoff should combine by multiplying. Procedures from functional measurement were applied to test the model and to scale the subjective values of verbal probabilities and payoffs. Data from both experiments support the model. The Ss also judged 2-part bets such as "highly probable to win watch" and "toss-up to win bicycle." The theory predicts that the worths of the 2 parts should combine by adding. In both experiments, however, the judged worth of 2-part bets was less than the sum of the worths of the parts. This subadditivity effect was also found in reanalyses of earlier studies on commodity bundles. This raises serious questions about the traditional additive utility approach to risky decision making. (23 ref) http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Experimental Psychology: General American Psychological Association

Component processes in risky decision making

Journal of Experimental Psychology: General , Volume 103 (4): 12 – Oct 1, 1974

Loading next page...
 
/lp/american-psychological-association/component-processes-in-risky-decision-making-Qfn0G75JdX

References (18)

Publisher
American Psychological Association
Copyright
Copyright © 1974 American Psychological Association
ISSN
0096-3445
eISSN
1939-2222
DOI
10.1037/h0037157
Publisher site
See Article on Publisher Site

Abstract

Conducted 2 experiments with 12 paid female undergraduates and 26 undergraduates receiving course credit, respectively. The Ss judged the subjective worth of bets defined entirely by verbal phrases such as "somewhat unlikely to win sandals." A theory of information integration predicts that the subjective values of probability and payoff should combine by multiplying. Procedures from functional measurement were applied to test the model and to scale the subjective values of verbal probabilities and payoffs. Data from both experiments support the model. The Ss also judged 2-part bets such as "highly probable to win watch" and "toss-up to win bicycle." The theory predicts that the worths of the 2 parts should combine by adding. In both experiments, however, the judged worth of 2-part bets was less than the sum of the worths of the parts. This subadditivity effect was also found in reanalyses of earlier studies on commodity bundles. This raises serious questions about the traditional additive utility approach to risky decision making. (23 ref)

Journal

Journal of Experimental Psychology: GeneralAmerican Psychological Association

Published: Oct 1, 1974

There are no references for this article.