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Attitudes and normative beliefs as factors influencing behavioral intentions

Attitudes and normative beliefs as factors influencing behavioral intentions Presented descriptions of 4 hypothetical situations involving risk to 56 undergraduates. Information was included indicating that s's own estimate of the probability of success (p) was high or low and that the probability of success as estimated by his close family and friends (po) was high or low. The former manipulation was found to influence s's attitude toward the risky act (aact), while the latter affected his normative belief (nb), I.e., his belief that his close family and friends expected him to perform the risky act. Consistent with a theoretical model, aact and nb were found to predict behavioral intentions. Aact carried more weight than nb in determining intentions, and, consistent with expectations, a 2nd study with 70 ss demonstrated that a change in p influenced intentions, while a change in po did not. (18 ref.) http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Personality and Social Psychology American Psychological Association

Attitudes and normative beliefs as factors influencing behavioral intentions

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References (12)

Publisher
American Psychological Association
Copyright
Copyright © 1972 American Psychological Association
ISSN
0022-3514
eISSN
1939-1315
DOI
10.1037/h0031930
Publisher site
See Article on Publisher Site

Abstract

Presented descriptions of 4 hypothetical situations involving risk to 56 undergraduates. Information was included indicating that s's own estimate of the probability of success (p) was high or low and that the probability of success as estimated by his close family and friends (po) was high or low. The former manipulation was found to influence s's attitude toward the risky act (aact), while the latter affected his normative belief (nb), I.e., his belief that his close family and friends expected him to perform the risky act. Consistent with a theoretical model, aact and nb were found to predict behavioral intentions. Aact carried more weight than nb in determining intentions, and, consistent with expectations, a 2nd study with 70 ss demonstrated that a change in p influenced intentions, while a change in po did not. (18 ref.)

Journal

Journal of Personality and Social PsychologyAmerican Psychological Association

Published: Jan 1, 1972

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