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Presented descriptions of 4 hypothetical situations involving risk to 56 undergraduates. Information was included indicating that s's own estimate of the probability of success (p) was high or low and that the probability of success as estimated by his close family and friends (po) was high or low. The former manipulation was found to influence s's attitude toward the risky act (aact), while the latter affected his normative belief (nb), I.e., his belief that his close family and friends expected him to perform the risky act. Consistent with a theoretical model, aact and nb were found to predict behavioral intentions. Aact carried more weight than nb in determining intentions, and, consistent with expectations, a 2nd study with 70 ss demonstrated that a change in p influenced intentions, while a change in po did not. (18 ref.)
Journal of Personality and Social Psychology – American Psychological Association
Published: Jan 1, 1972
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