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Attitude change through modification of attitude structure

Attitude change through modification of attitude structure 183 experimental Ss were tested regarding their attitudes toward allowing Negroes to move into white neighborhoods, toward 25 values in terms of expected satisfaction from each, and toward the 25 values in terms of "allowing Negroes to move into white neighborhoods" would lead to or block attainment of the values both before and after a change procedure designed to increase the S's awareness that nonsegregation would lead to the attainment of four important values. The experimental procedure changed perceptions and attitudes toward Negro housing segregation in S's with moderate initial attitude on the issue. Little attitude change was produced in extremely prejudiced and extremely nonprejudiced S's http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Abnormal & Social Psychology American Psychological Association

Attitude change through modification of attitude structure

Carlson, Earl R.
Journal of Abnormal & Social Psychology , Volume 52 (2): 6 – Mar 1, 1956
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Publisher
American Psychological Association
Copyright
Copyright © 1956 American Psychological Association
ISSN
0096-851X
eISSN
1939-1846
DOI
10.1037/h0048141
Publisher site
See Article on Publisher Site

Abstract

183 experimental Ss were tested regarding their attitudes toward allowing Negroes to move into white neighborhoods, toward 25 values in terms of expected satisfaction from each, and toward the 25 values in terms of "allowing Negroes to move into white neighborhoods" would lead to or block attainment of the values both before and after a change procedure designed to increase the S's awareness that nonsegregation would lead to the attainment of four important values. The experimental procedure changed perceptions and attitudes toward Negro housing segregation in S's with moderate initial attitude on the issue. Little attitude change was produced in extremely prejudiced and extremely nonprejudiced S's

Journal

Journal of Abnormal & Social Psychology – American Psychological Association

Published: Mar 1, 1956

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