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Albert Bandura (19252021)

Albert Bandura (19252021) American Psychologist © 2022 American Psychological Association 2022, Vol. 77, No. 3, 483–484 ISSN: 0003-066X https://doi.org/10.1037/amp0000981 IN MEMORIAM aaa faculty for 57 years and was awarded the David Starr Jordan Professor of Social Science in Psychology endowed chair. Bandura’s early research, made famous in his Bobo Doll experiment, focused on the role of observational learning and modeling. In this 1961 study, children who observed an adult hitting an inflatable doll, called Bobo, were more likely to reproduce the same aggressive behavior when later playing with the doll. His findings challenged the established behavioral doctrine that human behavior was the result of conditioning through direct positive and negative reinforcement and trial and error learning. With the Bobo doll experiments, Bandura showed a behavior such as aggression to be the product of a more complex observational process through which children could learn new patterns of behavior vicariously. His 1963 book, with Richard Walters, entitled Social Learning and Personality Devel- opment, explained social learning without reliance on Hullian and Skinnerian assumptions about the need for direct reinforce- ment, focusing on modeling as a powerful process that could account for diverse forms of learning. They also challenged the Albert Bandura is internationally recognized http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Psychologist American Psychological Association

Albert Bandura (19252021)

Ozer, Elizabeth M.
American Psychologist , Volume 77 (3): 2 – Apr 3, 2022
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Publisher
American Psychological Association
Copyright
© 2022 American Psychological Association
ISSN
0003-066x
eISSN
1935-990X
DOI
10.1037/amp0000981
Publisher site
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Abstract

American Psychologist © 2022 American Psychological Association 2022, Vol. 77, No. 3, 483–484 ISSN: 0003-066X https://doi.org/10.1037/amp0000981 IN MEMORIAM aaa faculty for 57 years and was awarded the David Starr Jordan Professor of Social Science in Psychology endowed chair. Bandura’s early research, made famous in his Bobo Doll experiment, focused on the role of observational learning and modeling. In this 1961 study, children who observed an adult hitting an inflatable doll, called Bobo, were more likely to reproduce the same aggressive behavior when later playing with the doll. His findings challenged the established behavioral doctrine that human behavior was the result of conditioning through direct positive and negative reinforcement and trial and error learning. With the Bobo doll experiments, Bandura showed a behavior such as aggression to be the product of a more complex observational process through which children could learn new patterns of behavior vicariously. His 1963 book, with Richard Walters, entitled Social Learning and Personality Devel- opment, explained social learning without reliance on Hullian and Skinnerian assumptions about the need for direct reinforce- ment, focusing on modeling as a powerful process that could account for diverse forms of learning. They also challenged the Albert Bandura is internationally recognized

Journal

American Psychologist – American Psychological Association

Published: Apr 3, 2022

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