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/lp/american-psychological-association/a-new-outline-of-social-psychology-cultural-dynamics-persuasion-FXWEjmAbzm
- Publisher
- American Psychological Association
- Copyright
- Copyright © 1997 American Psychological Association
- Pages
- 185 –202
- DOI
- 10.1037/10225-009
- Publisher site
- See Chapter on Publisher Site
Abstract
On the one hand, culture is defined here as an organization of shared beliefs; on the other hand, the psychological individual has been conceptualized as an organization of motives and resources. This chapter considers the processes by which these two systems influence one another, emphasizing the influence of culture on the individual. The social psychological questions are: How do shared belief systems maintain and change individuals' goals and determine their perceptions of their resources? How do individuals maintain and change the beliefs shared by others? In the model of social psychology, persuasion and invention are identified as the processes by which such influence is exerted. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
Published: Aug 31, 2004
Keywords: culture; individual; social psychology; social influence; shared beliefs; persuasion; invention; motives; resources