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Trends in Exposure to Television Food Advertisements Among Children and Adolescents in the United States

Trends in Exposure to Television Food Advertisements Among Children and Adolescents in the United... ARTICLE ONLINE FIRST Trends in Exposure to Television Food Advertisements Among Children and Adolescents in the United States Lisa M. Powell, PhD; Glen Szczypka, BA; Frank J. Chaloupka, PhD Objective: To examine the trends in food advertising Exposure to sweets ads fell 41%, 29.3%, and 12.1%, re- seen by American children and adolescents. spectively, for 2- to 5-, 6- to 11-, and 12- to 17-year-olds and beverage ads were down by about 27% to 30% across Design: Trend analysis of children’s and adolescents’ ex- these age groups, with substantial decreases in expo- posure to food advertising in 2003, 2005, and 2007, in- sure to ads for the most heavily advertised sugar- cluding separate analyses by race. sweetened beverages—fruit drinks and regular soft drinks. Exposure to fast food ads increased by 4.7%, 12.2%, and Participants: Children aged 2 to 5 years and 6 to 11 20.4% among children aged 2 to 5, 6 to 11, and 12 to 17 years and adolescents aged 12 to 17 years. years, respectively, between 2003 and 2007. The racial gap in exposure to food advertising grew between 2003 Main Exposure: Television ratings. and 2007, particularly for fast food ads. Main Outcome Measures: Exposure to http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png JAMA Pediatrics American Medical Association

Trends in Exposure to Television Food Advertisements Among Children and Adolescents in the United States

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References (75)

Publisher
American Medical Association
Copyright
Copyright 2010 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.
ISSN
2168-6203
eISSN
2168-6211
DOI
10.1001/archpediatrics.2010.139
pmid
20603457
Publisher site
See Article on Publisher Site

Abstract

ARTICLE ONLINE FIRST Trends in Exposure to Television Food Advertisements Among Children and Adolescents in the United States Lisa M. Powell, PhD; Glen Szczypka, BA; Frank J. Chaloupka, PhD Objective: To examine the trends in food advertising Exposure to sweets ads fell 41%, 29.3%, and 12.1%, re- seen by American children and adolescents. spectively, for 2- to 5-, 6- to 11-, and 12- to 17-year-olds and beverage ads were down by about 27% to 30% across Design: Trend analysis of children’s and adolescents’ ex- these age groups, with substantial decreases in expo- posure to food advertising in 2003, 2005, and 2007, in- sure to ads for the most heavily advertised sugar- cluding separate analyses by race. sweetened beverages—fruit drinks and regular soft drinks. Exposure to fast food ads increased by 4.7%, 12.2%, and Participants: Children aged 2 to 5 years and 6 to 11 20.4% among children aged 2 to 5, 6 to 11, and 12 to 17 years and adolescents aged 12 to 17 years. years, respectively, between 2003 and 2007. The racial gap in exposure to food advertising grew between 2003 Main Exposure: Television ratings. and 2007, particularly for fast food ads. Main Outcome Measures: Exposure to

Journal

JAMA Pediatrics – American Medical Association

Published: Sep 1, 2010

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