COMMENTARY Response of the Food and Beverage Industry to the Obesity Threat Framing Issues Jeffrey P. Koplan, MD, MPH The food industry uses several practices to reframe issues, Kelly D. Brownell, PhD such as emphasizing “balance” and “calories out.” Compa- nies are in the “calories in” business and focusing on physical activity is increasingly seen as diverting attention O AVOID PUBLIC CRITICISM AND FORESTALL GOVERN- from food. A super-sized burger meal can contain more ment intervention, the food and beverage industry 1 than 2300 calories. The exercise equivalent of running a hopes that self-regulation is sufficient and also seeks marathon would be necessary to burn these calories. Tto establish public-private partnerships. This reac- Physical activity is beneficial for many health outcomes, tion is common in industries under threat and can take help- but even when practiced regularly, it cannot counteract ful or harmful forms. excessive caloric intake and allow time for work, sleep, Industry self-regulation can sometimes work in the pub- and other daily activities. lic interest, with forestry and fisheries serving as ex- 1,2 The industry argues that there are no bad foods and that amples. Public-private partnerships can also promote only the totality of the diet counts.
JAMA – American Medical Association
Published: Oct 6, 2010