Medical Marketing in the United States, 1997-2016

Medical Marketing in the United States, 1997-2016 Key PointsQuestionHow has the marketing of prescription drugs, disease awareness, health services, and laboratory tests in the United States changed from 1997 through 2016? FindingsFrom 1997 through 2016, medical marketing expanded substantially, and spending increased from $17.7 to $29.9 billion, with direct-to-consumer advertising for prescription drugs and health services accounting for the most rapid growth, and pharmaceutical marketing to health professionals accounting for most promotional spending. MeaningThere has been marked growth in expenditures on and extent of medical marketing in the United States from 1997 through 2016. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png JAMA American Medical Association

Medical Marketing in the United States, 1997-2016

JAMA, Volume 321 (1) – Jan 1, 2019

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Publisher
American Medical Association
Copyright
Copyright 2019 American Medical Association. All Rights Reserved.
ISSN
0098-7484
eISSN
1538-3598
DOI
10.1001/jama.2018.19320
Publisher site
See Article on Publisher Site

Abstract

Key PointsQuestionHow has the marketing of prescription drugs, disease awareness, health services, and laboratory tests in the United States changed from 1997 through 2016? FindingsFrom 1997 through 2016, medical marketing expanded substantially, and spending increased from $17.7 to $29.9 billion, with direct-to-consumer advertising for prescription drugs and health services accounting for the most rapid growth, and pharmaceutical marketing to health professionals accounting for most promotional spending. MeaningThere has been marked growth in expenditures on and extent of medical marketing in the United States from 1997 through 2016.

Journal

JAMAAmerican Medical Association

Published: Jan 1, 2019

References

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