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Mass Media Campaigns to Prevent Chronic Disease—A Powerful but Underused Tool

Mass Media Campaigns to Prevent Chronic Disease—A Powerful but Underused Tool Viewpoint Opinion Editor's Note Mass Media Campaigns to Prevent Chronic Disease— A Powerful but Underused Tool Rachel J. Stern, MD In 2009, New York City embarked on a mass media campaign that publicly funded smoking cessation campaigns reduce to- and policy initiative to highlight the link between obesity and bacco use. A news media report recently showed how Coca- “sugary beverages”—drinks containing more than 25 calories Cola Company, the world’s largest producer of sugary bever- per 8 ounces (other than milk ages, used a related approach when it funded a nonprofit and 100% juice). This initia- research organization that promotes exercise, and deempha- Viewpoint page 1743 tive led to a substantial reduc- sized the importance of cutting calories, as the solution to the tion in sugary drink consumption among adults and obesity epidemic. The well-orchestrated efforts of both a to- adolescents. In this issue of JAMA Internal Medicine, Thomas bacco and a soft drink company to use marketing messages to A. Farley, the former New York City Health Commissioner who negatively impact public health proved to be powerful. oversaw that program, highlights the value of mass media When well executed, mass media campaigns can comple- campaigns. Farley, now the http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png JAMA Internal Medicine American Medical Association

Mass Media Campaigns to Prevent Chronic Disease—A Powerful but Underused Tool

JAMA Internal Medicine , Volume 175 (11) – Nov 1, 2015

Mass Media Campaigns to Prevent Chronic Disease—A Powerful but Underused Tool

Abstract

Viewpoint Opinion Editor's Note Mass Media Campaigns to Prevent Chronic Disease— A Powerful but Underused Tool Rachel J. Stern, MD In 2009, New York City embarked on a mass media campaign that publicly funded smoking cessation campaigns reduce to- and policy initiative to highlight the link between obesity and bacco use. A news media report recently showed how Coca- “sugary beverages”—drinks containing more than 25 calories Cola Company, the world’s largest...
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Publisher
American Medical Association
Copyright
Copyright 2015 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.
ISSN
2168-6106
eISSN
2168-6114
DOI
10.1001/jamainternmed.2015.5546
pmid
26389848
Publisher site
See Article on Publisher Site

Abstract

Viewpoint Opinion Editor's Note Mass Media Campaigns to Prevent Chronic Disease— A Powerful but Underused Tool Rachel J. Stern, MD In 2009, New York City embarked on a mass media campaign that publicly funded smoking cessation campaigns reduce to- and policy initiative to highlight the link between obesity and bacco use. A news media report recently showed how Coca- “sugary beverages”—drinks containing more than 25 calories Cola Company, the world’s largest producer of sugary bever- per 8 ounces (other than milk ages, used a related approach when it funded a nonprofit and 100% juice). This initia- research organization that promotes exercise, and deempha- Viewpoint page 1743 tive led to a substantial reduc- sized the importance of cutting calories, as the solution to the tion in sugary drink consumption among adults and obesity epidemic. The well-orchestrated efforts of both a to- adolescents. In this issue of JAMA Internal Medicine, Thomas bacco and a soft drink company to use marketing messages to A. Farley, the former New York City Health Commissioner who negatively impact public health proved to be powerful. oversaw that program, highlights the value of mass media When well executed, mass media campaigns can comple- campaigns. Farley, now the

Journal

JAMA Internal MedicineAmerican Medical Association

Published: Nov 1, 2015

References