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Laurel V. Schaubert: the value of visuals

Laurel V. Schaubert: the value of visuals "There. That's what I mean by visual static," says Laurel Schaubert, leafing through a medical journal. "No one can possibly take in all the material in that graph without studying it for about a half hour. "Visual static is something that interrupts the message," she explains, "because you have to stop and figure out what the illustration is trying to say. You find it in so many medical journals. "Now if those authors had just come to us...." She laughs. "Or if the journal even had an art director." Laurel Schaubert is hardly satisfied with the state of medical illustration in most medical and scientific journals. The same goes for many oral presentations accompanied by slides. As for books and pamphlets, they vary. Some are dismal and confusing in terms of illustrations. Others are clearer and more vivid because of them. A certain line of soft-cover medical books, for example, http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png JAMA American Medical Association

Laurel V. Schaubert: the value of visuals

McBride, Gail
JAMA , Volume 243 (21) – Jun 6, 1980
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Publisher
American Medical Association
Copyright
Copyright © 1980 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.
ISSN
0098-7484
eISSN
1538-3598
DOI
10.1001/jama.1980.03300470005002
Publisher site
See Article on Publisher Site

Abstract

"There. That's what I mean by visual static," says Laurel Schaubert, leafing through a medical journal. "No one can possibly take in all the material in that graph without studying it for about a half hour. "Visual static is something that interrupts the message," she explains, "because you have to stop and figure out what the illustration is trying to say. You find it in so many medical journals. "Now if those authors had just come to us...." She laughs. "Or if the journal even had an art director." Laurel Schaubert is hardly satisfied with the state of medical illustration in most medical and scientific journals. The same goes for many oral presentations accompanied by slides. As for books and pamphlets, they vary. Some are dismal and confusing in terms of illustrations. Others are clearer and more vivid because of them. A certain line of soft-cover medical books, for example,

Journal

JAMA – American Medical Association

Published: Jun 6, 1980

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