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VIEWPOINT Application of Business Model Innovation to Enhance Value in Health Care Delivery ACED WITH THE NEED ers, it cannot be considered a busi- proposition is displayed visually in to improve quality, ness model innovation. In con- our Figure. In this construct, ver- health care enter- trast, new applications of existing tical movements correspond to cost prises have used prin- products or processes that better per episode of care, closely related ciples from highly re- meet patients’ needs or that im- to evidence-based medicine (the liable industries to make tactical prove efficiency create value and “what”), in terms of delivering the progress. As the health care system should be highly valued as innova- right care for the patient’s need. Ver- faces growing challenges to trans- tive. Under this construct, new uses tically, we can err by providing too form itself, we propose business of old simple tools that improve out- little care (eg, a patient requiring a model innovation as a strategic come trump expensive novel treat- complex procedure does not re- framework for improving the deliv- ments that do not, even though his- ceive it) or too much care (eg, using ery of health care. We believe that
JAMA Pediatrics – American Medical Association
Published: May 1, 2013
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