Letters Invited Commentary is strongly associated with exaggeration in academic press Advertising or Evidence?—Why We Need System releases. Academics are ultimately responsible for sign-offs Changes in Academia to Improve Media Reporting from their institutions—not press officers. Examination of our “Whatever a patron desires to get published is advertising; own intellectual biases may be uncomfortable but is neces- 1(p18) whatever he wants to keep out of the paper is news.” In sary. The EQUATOR (Enhancing the Quality and Transpar- their Research Letter in this issue of JAMA Internal Medicine, ency of Health Research) Network has produced excellent 2 6 O’Keeffe and colleagues have done us a great service. They guidance on reporting trials accurately and transparently ; analyzed media coverage of perhaps we need EQUATOR to go further, extend their reach, 5 tests promoted for use in and create explicit guidelines for responsible press releases— Related article and early detection of disease. including the need for absolute numbers, caveats, and decla- Invited Commentary They found almost 1200 sto- rations of interest—and for funders to hold institutions to ries from 2016 to 2019 covering new techniques or devices, account. such as 3-dimensional mammography, blood biomarker tests Many media stories will not
JAMA Internal Medicine – American Medical Association
Published: Jun 5, 2021
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