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Advertising or Evidence?—Why We Need System Changes in Academia to Improve Media Reporting

Advertising or Evidence?—Why We Need System Changes in Academia to Improve Media Reporting Letters Invited Commentary is strongly associated with exaggeration in academic press Advertising or Evidence?—Why We Need System releases. Academics are ultimately responsible for sign-offs Changes in Academia to Improve Media Reporting from their institutions—not press officers. Examination of our “Whatever a patron desires to get published is advertising; own intellectual biases may be uncomfortable but is neces- 1(p18) whatever he wants to keep out of the paper is news.” In sary. The EQUATOR (Enhancing the Quality and Transpar- their Research Letter in this issue of JAMA Internal Medicine, ency of Health Research) Network has produced excellent 2 6 O’Keeffe and colleagues have done us a great service. They guidance on reporting trials accurately and transparently ; analyzed media coverage of perhaps we need EQUATOR to go further, extend their reach, 5 tests promoted for use in and create explicit guidelines for responsible press releases— Related article and early detection of disease. including the need for absolute numbers, caveats, and decla- Invited Commentary They found almost 1200 sto- rations of interest—and for funders to hold institutions to ries from 2016 to 2019 covering new techniques or devices, account. such as 3-dimensional mammography, blood biomarker tests Many media stories will not http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png JAMA Internal Medicine American Medical Association

Advertising or Evidence?—Why We Need System Changes in Academia to Improve Media Reporting

JAMA Internal Medicine , Volume 181 (6) – Jun 5, 2021

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Publisher
American Medical Association
Copyright
Copyright 2021 American Medical Association. All Rights Reserved.
ISSN
2168-6106
eISSN
2168-6114
DOI
10.1001/jamainternmed.2021.0242
Publisher site
See Article on Publisher Site

Abstract

Letters Invited Commentary is strongly associated with exaggeration in academic press Advertising or Evidence?—Why We Need System releases. Academics are ultimately responsible for sign-offs Changes in Academia to Improve Media Reporting from their institutions—not press officers. Examination of our “Whatever a patron desires to get published is advertising; own intellectual biases may be uncomfortable but is neces- 1(p18) whatever he wants to keep out of the paper is news.” In sary. The EQUATOR (Enhancing the Quality and Transpar- their Research Letter in this issue of JAMA Internal Medicine, ency of Health Research) Network has produced excellent 2 6 O’Keeffe and colleagues have done us a great service. They guidance on reporting trials accurately and transparently ; analyzed media coverage of perhaps we need EQUATOR to go further, extend their reach, 5 tests promoted for use in and create explicit guidelines for responsible press releases— Related article and early detection of disease. including the need for absolute numbers, caveats, and decla- Invited Commentary They found almost 1200 sto- rations of interest—and for funders to hold institutions to ries from 2016 to 2019 covering new techniques or devices, account. such as 3-dimensional mammography, blood biomarker tests Many media stories will not

Journal

JAMA Internal MedicineAmerican Medical Association

Published: Jun 5, 2021

References

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