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Time to Refine How We Tweet?

Time to Refine How We Tweet? LETTERS read with great interest the article by Tomblinson et al about I appreciated so much the awareness of the American Journal Ithe role of hidden metrics for the evaluation of social media of Neuroradiology/ASNR in including in most of their tweets a effectiveness. I think the topic is quite important while setting a link to their Web site. Moreover, quantifying which content is social media strategy for a professional institution like the accessed and downloaded and how is important to discern the American Society of Neuroradiology (ASNR), which is spreading audience’s satisfaction with a specific strategy. knowledge. Beyond the simple gaining of visibility, the presence As an example, in the European Society of Neuroradiology, on social media is meant to drive correct and high-level content, last August, we proposed a review per day on social media chan- which is invariably stored on the Web sites of official journals nels, with highly interesting preliminary data about downloading and societies. of cited articles, regardless of whether they were open access. I am Luckily, we are not able to properly summarize an article in sure that paper can change the way some authors and educators the short space available on Twitter, and the existence of a robust think about health care social media posting, enhancing its use as Web site where all content is available is crucial to preserve the a driver of content available on a specific (personal) Web site. knowledge. A single post on social media lasts hours, then is forgotten, REFERENCE but we want to deliver science. As correctly highlighted by the 1. Tomblinson P, Wadhwa V, Latimer E, et al. Publicly available metrics authors, we have to think beyond Likes and Retweets because underestimate AJNR Twitter impact and follower engagement. Tweets also are open to users not signed in to Twitter. Users AJNR Am J Neuroradiol 2019;40:1994–97 CrossRef Medline could be interested in the topic of the Tweet and click on the link, with no interaction with the post itself. G. D’Anna Radiology Unit Humanitas Mater Domini http://dx.doi.org/10.3174/ajnr.A6457 Castellanza (Varese), Italy AJNR Am J Neuroradiol 41:E19 Apr 2020 www.ajnr.org E19 http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Neuroradiology American Journal of Neuroradiology

Time to Refine How We Tweet?

D’Anna, G.
American Journal of Neuroradiology , Volume 41 (4) – Apr 1, 2020
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Publisher
American Journal of Neuroradiology
Copyright
© 2020 by American Journal of Neuroradiology
ISSN
0195-6108
eISSN
1936-959X
DOI
10.3174/ajnr.A6457
Publisher site
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Abstract

LETTERS read with great interest the article by Tomblinson et al about I appreciated so much the awareness of the American Journal Ithe role of hidden metrics for the evaluation of social media of Neuroradiology/ASNR in including in most of their tweets a effectiveness. I think the topic is quite important while setting a link to their Web site. Moreover, quantifying which content is social media strategy for a professional institution like the accessed and downloaded and how is important to discern the American Society of Neuroradiology (ASNR), which is spreading audience’s satisfaction with a specific strategy. knowledge. Beyond the simple gaining of visibility, the presence As an example, in the European Society of Neuroradiology, on social media is meant to drive correct and high-level content, last August, we proposed a review per day on social media chan- which is invariably stored on the Web sites of official journals nels, with highly interesting preliminary data about downloading and societies. of cited articles, regardless of whether they were open access. I am Luckily, we are not able to properly summarize an article in sure that paper can change the way some authors and educators the short space available on Twitter, and the existence of a robust think about health care social media posting, enhancing its use as Web site where all content is available is crucial to preserve the a driver of content available on a specific (personal) Web site. knowledge. A single post on social media lasts hours, then is forgotten, REFERENCE but we want to deliver science. As correctly highlighted by the 1. Tomblinson P, Wadhwa V, Latimer E, et al. Publicly available metrics authors, we have to think beyond Likes and Retweets because underestimate AJNR Twitter impact and follower engagement. Tweets also are open to users not signed in to Twitter. Users AJNR Am J Neuroradiol 2019;40:1994–97 CrossRef Medline could be interested in the topic of the Tweet and click on the link, with no interaction with the post itself. G. D’Anna Radiology Unit Humanitas Mater Domini http://dx.doi.org/10.3174/ajnr.A6457 Castellanza (Varese), Italy AJNR Am J Neuroradiol 41:E19 Apr 2020 www.ajnr.org E19

Journal

American Journal of Neuroradiology – American Journal of Neuroradiology

Published: Apr 1, 2020

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