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EMOTIONAL AND COGNITIVE REACTIONS TO MARKETING STIMULI: MECHANISMS UNDERLYING JUDGMENTS AND DECISION MAKING IN BEHAVIORAL AND CONSUMER NEUROSCIENCE

EMOTIONAL AND COGNITIVE REACTIONS TO MARKETING STIMULI: MECHANISMS UNDERLYING JUDGMENTS AND... Following recent research on emotional and cognitive reactions to marketing stimuli, I have identified and provided empirical evidence concerning mechanisms underlying judgments and decision making in behavioral and consumer neuroscience. Using data from Content Marketing Institute, Invodo/e-tailing group, MarketingCharts, MarketingSherpa, Neustar, Pew Research Center, and SmartBrief, I performed analyses and made estimates regarding the influence of content on purchasing decisions, product videos as online shopping aids, expected online behaviors of smartphone users (by age), and the percentage of online shoppers who say they would typically buy in store without looking at prices online/buy online without looking at prices in a store/compare prices if they needed to make a purchase. JEL codes: D11; D12; D91; N3; P46 Keywords: emotion; cognition; marketing stimuli; behavior; consumer neuroscience http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Economics, Management, and Financial Markets Addleton Academic Publishers

EMOTIONAL AND COGNITIVE REACTIONS TO MARKETING STIMULI: MECHANISMS UNDERLYING JUDGMENTS AND DECISION MAKING IN BEHAVIORAL AND CONSUMER NEUROSCIENCE

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Publisher
Addleton Academic Publishers
Copyright
© 2009 Addleton Academic Publishers
ISSN
1842-3191
eISSN
1938-212X
Publisher site
See Article on Publisher Site

Abstract

Following recent research on emotional and cognitive reactions to marketing stimuli, I have identified and provided empirical evidence concerning mechanisms underlying judgments and decision making in behavioral and consumer neuroscience. Using data from Content Marketing Institute, Invodo/e-tailing group, MarketingCharts, MarketingSherpa, Neustar, Pew Research Center, and SmartBrief, I performed analyses and made estimates regarding the influence of content on purchasing decisions, product videos as online shopping aids, expected online behaviors of smartphone users (by age), and the percentage of online shoppers who say they would typically buy in store without looking at prices online/buy online without looking at prices in a store/compare prices if they needed to make a purchase. JEL codes: D11; D12; D91; N3; P46 Keywords: emotion; cognition; marketing stimuli; behavior; consumer neuroscience

Journal

Economics, Management, and Financial MarketsAddleton Academic Publishers

Published: Jan 1, 2018

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