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- Publisher
- Addleton Academic Publishers
- Copyright
- © 2009 Addleton Academic Publishers
- ISSN
- 1842-3191
- eISSN
- 1938-212X
- Publisher site
- See Article on Publisher Site
Abstract
Following recent research on emotional and cognitive reactions to marketing stimuli, I have identified and provided empirical evidence concerning mechanisms underlying judgments and decision making in behavioral and consumer neuroscience. Using data from Content Marketing Institute, Invodo/e-tailing group, MarketingCharts, MarketingSherpa, Neustar, Pew Research Center, and SmartBrief, I performed analyses and made estimates regarding the influence of content on purchasing decisions, product videos as online shopping aids, expected online behaviors of smartphone users (by age), and the percentage of online shoppers who say they would typically buy in store without looking at prices online/buy online without looking at prices in a store/compare prices if they needed to make a purchase. JEL codes: D11; D12; D91; N3; P46 Keywords: emotion; cognition; marketing stimuli; behavior; consumer neuroscience
Journal
Economics, Management, and Financial Markets – Addleton Academic Publishers
Published: Jan 1, 2018