BY DONNA L. HOFFMAN, THOMAS P. NOVAK, AND ALLADI VENKATESH HAS THE INTERNET BECOME We seem to be in the midst of an Internet revolution and entering an era of enhanced digital connectivity. The pace of social change resulting from the diffusion of this technology, both in the U.S. and globally is, by many accounts, dramatic. In less than ten years, the Internet has become indispensable to many people in their daily lives. What are the consequences and implications of this perception? In this article, we consider the idea that the Internet is becoming increasingly essential to families and to society at large, present data supporting our contentions, and develop a conceptual model that allows for the testing of key hypotheses related to Internet indispensability. As was empirically demonstrated in , the adoption rate of the Internet has exceeded that of earlier mass communication technologies by several magnitudes, making it an irreversible innovation. Studies have also shown that for the generation of U.S.-based youth that grew up with the Internet, it is gradually displacing television as their main source of entertainment, communication, and education . Here, we explore how the Internet has become indispensable to people
Communications of the ACM – acm
Published: Jul 1, 2004
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