TY - JOUR AB - Purpose – The purpose of this paper is to provide an interview with Jonas Ridderstråle. Design/methodology/approach – This paper is an interview with Jonas Ridderstråle. Findings – Discusses the ideas in Funky Business Forever . Practical implications – Provides strategic insights and practical thinking that have influenced some of the world';s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. TI - Interview with Jonas Ridderstråle Interview by Rachel Brown JF - Strategic Direction DO - 10.1108/02580540810860850 DA - 2008-03-21 UR - https://www.deepdyve.com/lp/emerald-publishing/interview-with-jonas-ridderstr-le-interview-by-rachel-brown-z39qbiiRje SP - 29 EP - 31 VL - 24 IS - 4 DP - DeepDyve ER -