%0 Journal Article
%T Trying to prosume: toward a theory of consumers as co-creators of value
%A Xie, Chunyan
%A Bagozzi, Richard
%A Troye, Sigurd
%J Journal of the Academy of Marketing Science
$V 36
%N 1
%P 109-122
%@ 0092-0703
%D 2007
%I Springer US