%0 Journal Article
%T A comparison of test marketing practices of large and small consumer goods manufacturing firms
%A Panigrahi, Bhagaban
%A Ede, O.Fred
%A Calcich, Stephen
%J Management Research News
%V 26
%N 6
%P 1-20
%@ 0140-9174
%D 2003-08-01
%I MCB UP Ltd
%~ DeepDyve