%0 Journal Article %T How Mediummarketshare Companies Achieve Superior Profitability %A Kuzma, Ann T. %A Shanklin, William L. %J Journal of Business & Industrial Marketing %V 7 %N 3 %P 29-39 %@ 0885-8624 %D 1992-03-01 %I Emerald Group Publishing Limited %~ DeepDyve