TY - JOUR
AU1 - Chung‐Hoon Park
AU2 - Young‐Gul Kim
AB - While interactions in the real world shopping are mainly based on face-to-face activities between consumers and service personnels, interactions in electronic commerce take place mainly through the retailer's Web site. This study investigated the relationship between various characteristics of online shopping and consumer purchase behavior. Results of the online survey with 602 Korean customers of online bookstores indicate that information quality, user interface quality, and security perceptions affect information satisfaction and relational benefit, that, in turn, are significantly related to each consumer's site commitment and actual purchase behavior.
TI - Identifying key factors affecting consumer purchase behavior in an online shopping context
JF - International Journal of Retail & Distribution Management
DO - 10.1108/09590550310457818
DA - 2003-01-01
UR - https://www.deepdyve.com/lp/emerald-publishing/identifying-key-factors-affecting-consumer-purchase-behavior-in-an-tPqaQ50AZ2
SP - 16
EP - 29
VL - 31
IS - 1
DP - DeepDyve
ER -