TY - JOUR
AU1 - Rohr, Michaela
AU2 - Kamm, Friederike
AU3 - Koenigstorfer, Joerg
AU4 - Groeppel-Klein, Andrea
AU5 - Wentura, Dirk
AB - Empirical evidence suggests that the color red acts likean implicit avoidance cue in food contexts. Thus specific colors seem to guidethe implicit evaluation of food items. We built upon this research byinvestigating the implicit meaning of color (red vs. green) in anapproach-avoidance task with healthy and unhealthy food items. Thus, we examinedthe joint evaluative effects of color and food: Participants had to categorizefood items by approach-avoidance reactions, according to their healthfulness.Items were surrounded by task-irrelevant red or green circles. We found that theimplicit meaning of the traffic light colors influenced participants’reactions to the food items. The color red (compared to green) facilitatedautomatic avoidance reactions to unhealthy foods. By contrast, approach behaviortoward healthy food items was not moderated by color. Our findings suggest thattraffic light colors can act as implicit cues that guide automatic behavioralreactions to food.
TI - The Color Red Supports Avoidance Reactions to Unhealthy				 Food
JF - Experimental Psychology
DO - 10.1027/1618-3169/a000299
DA - 2015-01-01
UR - https://www.deepdyve.com/lp/american-psychological-association/the-color-red-supports-avoidance-reactions-to-unhealthy-food-tAaQE4b01J
SP - 335
EP - 345
VL - 62
IS - 5
DP - DeepDyve
ER -