%0 Journal Article
%T Measuring and maximizing customer equity: a critical analysis
%A Kumar, V.
%A George, Morris
%J Journal of the Academy of Marketing Science
%V 35
%N 2
%P 157-171
%@ 0092-0703
%D 2007-05-05
%I Kluwer Academic Publishers-Plenum Publishers
%~ DeepDyve