%0 Journal Article
%T International advertising strategy: the standardisation question in manager studies Patterns in four decades of past research and directions for future knowledge advancement
%A Fastoso, Fernando
%A Whitelock, Jeryl
%J International Marketing Review
%V 24
%N 5
%P 591-605
%@ 0265-1335
%D 2007-09-18
%I Emerald Group Publishing Limited
%~ DeepDyve