%0 Journal Article
%T Creating “insatiable demand” – leverage the demand chain to expand your customer base and your revenue
%A Bingham, N.Curtis
%J Handbook of Business Strategy
%V 5
%N 1
%P 209-215
%@ 1077-5730
%D 2004-12-01
%I Emerald Group Publishing Limited
%~ DeepDyve