TY - JOUR
AB -  Veikko Pietilä A study about the people's conceptions as to the significance of the mass media and their functions before and after the introduction of television 1. Background of the Investigation1* This report deals with several questions concerning the people's conceptions of the mass media - especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The questions dealt with in this descriptive survey are the following. First of all, what is the significance or importance attached by people to television, and, what are the functions which they consider television to fulfill for them; secondly, how does the introduction of television affect conceptions as to the significance and functions of the other mass media; thirdly, what advance ideas do people have as to the importance and functions of television, and how do these advance ideas correspond to their actual experience; and lastly, what are the factors underlying the conception of television as significant or important in general and as a means of fulfilling certain functions, such as the transmission of news, general information, art and entertainment. - The way in which these questions are formulated is similar to that 
TI - People’s Conceptions of the Mass Media
JF - Communications
DO - 10.1515/comm.1976.2.2.151
DA - 1976-01-01
UR - https://www.deepdyve.com/lp/de-gruyter/people-s-conceptions-of-the-mass-media-psuWh0ODKH
SP - 151
VL - 2
IS - 2
DP - DeepDyve