%0 Journal Article %T Resource commitment behaviour of industrial exhibitors: an exploratory study %A Li, Po‐Chien %A Evans, R.Kenneth %A Chen, Yen‐Chun %A Wood, M.Charles %J Journal of Business and Industrial Marketing %V 26 %N 6 %P 430-442 %@ 0885-8624 %D 2011-08-02 %I Emerald Group Publishing Limited %~ DeepDyve