%0 Journal Article %T Critical Development Activities for Really New versus Incremental Products %A Song, X. Michael %A Montoya‐Weiss, Mitzi M. %J The Journal of Product Innovation Management %V 15 %N 2 %@ 0737-6782 %D 1998-03-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve