TY - JOUR
AU1 - Kotler, Philip
AB - This famous marketing guru tells how to create a differentiation strategy specifically for the mass market, segmented markets, micromarkets, andthe latest evolutionindividual markets of just one customer.
TI - From mass marketing to mass customization
JF - Planning Review
DO - 10.1108/eb054267
DA - 1989-05-01
UR - https://www.deepdyve.com/lp/emerald-publishing/from-mass-marketing-to-mass-customization-n2E5wxOfHD
SP - 10
EP - 47
VL - 17
IS - 5
DP - DeepDyve
ER -