%0 Journal Article %T Service conversation: advisory, relational and transformative approaches %A Gopaldas, Ahir %A Carnevale, Marina %A Kedzior, Richard %A Siebert, Anton %J Journal of Services Marketing %V 35 %N 8 %P 988-999 %@ 0887-6045 %D 2021-11-26 %I Emerald Group Publishing Limited %~ DeepDyve