%0 Journal Article
%T Consonants in brand names influence brand gender perceptions
%A Guevremont, Amelie 
%A Grohmann, Bianca
%J European Journal of Marketing
%V 49
%N 1/2
%P 101-122
%@ 0309-0566
%D 2015-02-09
%I Emerald Group Publishing Limited
%~ DeepDyve