TY - JOUR AU - Merzenich, Michael AB - PurposeDiscovery in the field of neuroscience is rapid and keeping pace can be overwhelming. This paper aims to summarize the history of how the field has developed and provides seven key questions you should ask when assessing the validity of “neuro” products and services.Design/methodology/approachThis paper is based on the author’s five decades of experience as a neuroscientist.FindingsDevelopments in neuroscience can assist organizations to deliver more effective OD and learning and development (L&D) interventions. It is, however, critical to identify well-researched and evidenced products and services.Originality/valueNeuroscience is developing at a high speed our understanding of the brain. This paper provides L&D professionals with a set of principles on which to assess the voracity of what they are offered, to sort the wheat from the chaff. TI - Neuro-what? Which neuroscience products should you take seriously? JF - Development and Learning in Organizations DO - 10.1108/DLO-09-2018-0126 DA - 2019-07-01 UR - https://www.deepdyve.com/lp/emerald-publishing/neuro-what-which-neuroscience-products-should-you-take-seriously-kpPcCUjscJ SP - 1 EP - 4 VL - 33 IS - 4 DP - DeepDyve ER -