%0 Journal Article %T Humor roles of females in a product color matrix: a qualitative conceptual development %A Lin, Chyong-Ling %A Yeh, Jin-Tsann %A Lo, Wen-Chi %J Quality & Quantity %V 46 %N 1 %P 365-370 %@ 0033-5177 %D 2011-06-12 %I Springer Netherlands %~ DeepDyve