%0 Journal Article %T Importance‐Performance Analysis and the Measurement of Service Quality %A Ennew, T.Christine %A Reed, V.Geoffrey %A Binks, R.Martin %J European Journal of Marketing %V 27 %N 2 %P 59-70 %@ 0309-0566 %D 1993-03-01 %I MCB UP Ltd %~ DeepDyve