%0 Journal Article
%T Consumer engagement in online brand communities: a social media perspective
%A Dessart, Laurence 
%A Veloutsou, Cleopatra
%A Morgan-Thomas, Anna
%J Journal of Product & Brand Management
$V 24
%N 1
%P 28-42
%@ 1061-0421
%D 2015
%I Emerald Group Publishing Limited