%0 Journal Article %T Consumer engagement in online brand communities: a social media perspective %A Dessart, Laurence %A Veloutsou, Cleopatra %A Morgan-Thomas, Anna %J Journal of Product & Brand Management %V 24 %N 1 %P 28-42 %@ 1061-0421 %D 2015-03-16 %I Emerald Group Publishing Limited %~ DeepDyve