%0 Journal Article %T What Distinguishes the Top Performing New Products in Financial Services %A Cooper, Robert G. %A Easingwood, Christopher J. %A Edgett, Scott %A Kleinschmidt, Elko J. %A Storey, Chris %J The Journal of Product Innovation Management %V 11 %N 4 %@ 0737-6782 %D 1994-09-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve