TY - JOUR
AU - Dasgupta, Shatanjaya
AB - The purpose of this paper is to investigate if women’s exposure to mass media, i.e. television, radio, and print media, is a determinant of female empowerment in India. Indicators of empowerment include female autonomy in domestic decision-making, freedom of movement, financial knowledge and independence, attitudes regarding acceptability of violence against women, actual and desired fertility and use and decisions about contraception.Design/methodology/approachData for the analysis come from two rounds of the National Family and Health Survey, a large-scale nationally representative household survey. First, ordinary least squares estimation is used to obtain the parameter estimates. To overcome endogeneity concerns, instrumental variables estimation is also used.FindingsThe results reveal a strong positive effect of exposure to mass media on women’s status in India.Research limitations/implicationsThese findings highlight the effectiveness of mass media in influencing women positively.Originality/valueThis paper captures the cumulative effects of three types of media: television, radio and print media. It also takes advantage of the most recent data available together with using instrumental variables estimation to overcome endogeneity concerns.
TI - Impact of exposure to mass media on female empowerment: evidence from India
JF - International Journal of Development Issues
DO - 10.1108/ijdi-10-2018-0156
DA - 2019-06-24
UR - https://www.deepdyve.com/lp/emerald-publishing/impact-of-exposure-to-mass-media-on-female-empowerment-evidence-from-hTo0NgIEdT
SP - 243
EP - 258
VL - 18
IS - 2
DP - DeepDyve
ER -