%0 Journal Article %T MARKET PENETRATION AND LOCATIONAL CONFLICT IN FRANCHISE SYSTEMS * %A Zeller, Richard E. %A Achabal, Dale D. %A Brown, Lawrence A. %J Decision Sciences %V 11 %N 1 %@ 0011-7315 %D 1980-01-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve