TY - JOUR AU1 - Meyer, Harvey AB - In his heart, Richard McNamara is and always will be a product of growing up poor in a small Minnesota town. For one thing, he can't shake his boyhood nickname, Pinky, derived from the faded red corduroy pants he wore nearly every day as a youngster because his single working mother was pinched for cash. And even now at 63, he's still scrappy, resourceful, frugal, and keeps a low profile. TI - Underdog JF - Journal of Business Strategy DO - 10.1108/eb039859 DA - 1997-03-01 UR - https://www.deepdyve.com/lp/emerald-publishing/underdog-flGKbgaKBt SP - 56 EP - 59 VL - 18 IS - 3 DP - DeepDyve ER -