%0 Journal Article %T Brute force or stealthy inroads? The subtleties of effective price increases %A Docters, G.Robert %A Reopel, R.Michael %A Tanny, M.Stephen %J Journal of Business Strategy %V 25 %N 3 %P 50-54 %@ 0275-6668 %D 2004-06-01 %I Emerald Group Publishing Limited %~ DeepDyve