%0 Journal Article
%T Segmentation strategies for non‐profits: mining the emerging market of “black gold”
%A McKinley‐Floyd, Lydia
%A Shrestha, Nanda
%J Journal of Business and Industrial Marketing
%V 23
%N 6
%P 416-428
%@ 0885-8624
%D 2008-08-01
%I Emerald Group Publishing Limited
%~ DeepDyve