%0 Journal Article %T Looks matter in developing consumer‐brand relationships %A Hayes, BryanJ. %A Alford, L.Bruce %A Silver, Lawrence %A York, P.Rice %J Journal of Product & Brand Management %V 15 %N 5 %P 306-315 %@ 1061-0421 %D 2006-08-01 %I Emerald Group Publishing Limited %~ DeepDyve