%0 Journal Article
%T Looks matter in developing consumer‐brand relationships
%A Hayes, BryanJ.
%A Alford, L.Bruce
%A Silver, Lawrence
%A York, P.Rice
%J Journal of Product & Brand Management
$V 15
%N 5
%P 306-315
%@ 1061-0421
%D 2006
%I Emerald Group Publishing Limited