TY - JOUR
AU - Ewan Sutherland
AB - Purpose – The purpose of this paper is to consider extending the Porter “five forces” model for business strategy to encompass nonmarket actions in the telecommunications sector. Design/methodology/approach – The Porter five forces model is reviewed in terms of a heavily regulated sector, examining each force in turn, with examples of the use by market players of lobbying and litigation to affect market outcomes. Findings – The “five forces” model is a useful tool in analysing advocacy, lobbying and litigation by players in a heavily regulated market. Practical implications – The extension opens the way to research in a number of areas to examine issues of structure and strategy, effectiveness in coupling market and nonmarket strategies. Originality/value – Business strategy is infrequently analysed in the telecommunications sector and only rarely considers lobbying and litigation. This article provides a framework for such analyses and opens up new areas of research.
TI - Lobbying and litigation in telecommunications markets – reapplying Porter’s five forces
JF - Info
DO - 10.1108/info-03-2014-0018
DA - 2014-08-05
UR - https://www.deepdyve.com/lp/emerald-publishing/lobbying-and-litigation-in-telecommunications-markets-reapplying-a0qEKgrJuk
SP - 1
EP - 18
VL - 16
IS - 5
DP - DeepDyve
ER -