TY - JOUR
AU1 - Thomas M. Krueger
AU2 - Mark A. Wrolstad
AU3 - Shane Van Dalsem
AB - Purpose – The purpose of this paper is to examine the contemporaneous relationship between changes in corporate reputations and stock prices. Design/methodology/approach – The Harris Interactive Reputation Quotient TM is used as a measure of corporate reputation. Stock return and risk measures are evaluated for each Reputation Quotient TM survey period for the years 1999‐2007. Findings – The results provide evidence that, in the aggregate, firm reputations are procyclical. Additionally, firms with improved reputations enjoy lower volatility in their stock prices than firms with diminished reputations. Research limitations/implications – Due to the Harris Poll Online methodology, it is not clear that the price changes occur concurrently with the change in reputation. Originality/value – This paper contributes to the finance literature by examining the effect of a change in corporate reputation on stock price.
TI - Contemporaneous relationship between corporate reputation and return
JF - Managerial Finance
DO - 10.1108/03074351011042964
DA - 2010-05-11
UR - https://www.deepdyve.com/lp/emerald-publishing/contemporaneous-relationship-between-corporate-reputation-and-return-a0ATGFjLwL
SP - 482
EP - 490
VL - 36
IS - 6
DP - DeepDyve