TY - JOUR AU1 - Hair, Joe F. AU2 - Ringle, Christian M. AU3 - Sarstedt, Marko AU4 - TI - PLS-SEM: Indeed a Silver Bullet JF - The Journal of Marketing Theory and Practice DO - 10.2753/mtp1069-6679190202 DA - 2011-04-01 UR - https://www.deepdyve.com/lp/unpaywall/pls-sem-indeed-a-silver-bullet-ZCgeKk2BJ3 DP - DeepDyve ER -