TY - JOUR
AU1 - Brian Beharrell
AU2 - Tim J. Denison
AB - Presents empirical evidence in the context of grocery shopping to challenge the assumption that routine shopping is considered invariably to be a low‐involvement activity. Argues that certain situational factors may give rise to routine purchases becoming more involving than others and studies the case of stock‐out situations. Finds that there is some evidence to suggest that routine food shopping for many consumers can be highly involving at times.
TI - Involvement in a routine food shopping context
JF - British Food Journal
DO - 10.1108/00070709510085648
DA - 1995-05-01
UR - https://www.deepdyve.com/lp/emerald-publishing/involvement-in-a-routine-food-shopping-context-XRZbPsRSGU
SP - 24
EP - 29
VL - 97
IS - 4
DP - DeepDyve