%0 Journal Article
%T Optimizing engagement: brand identification and alumni donation behaviors
%A Stephenson, L.Amber
%A Yerger, B.David
%J International Journal of Educational Management
%V 28
%N 6
%P 765-778
%@ 0951-354X
%D 2014-08-05
%I Emerald Group Publishing Limited
%~ DeepDyve